Patients today have become consumers. With greater access to information about wellness and possible diagnosis of their health issues, patients are taking control of their own healthcare experience. They’re also seeking out laboratory, practice, and physician reviews online to decide where they want to place their trust.
In addition, many laboratory and medical practices have noticed their physician referral channels drying up as colleagues join hospital systems and begin to refer inside the system.
This changing business development environment is requiring laboratories and medical practice marketing to be more strategic when it comes to lab referrals, patient retention, and new patient acquisition.